Corporate Support

Add your CORPORATE SUPPORT and get your business or organization noticed! Marketing dollars spent with WKAR:

Build brand awareness and trust
Generate community goodwill
Present your message to an exceptionally devoted audience

Marketing and Underwriting Opportunities are available across all WKAR stations:

Are you interested in becoming a WKAR underwriter? Check out the WKAR Media Kit:

WKAR Media Kit (PDF)

Or email Kate@wkar.org to request your copy.

Contact Us
For more information about Marketing, Underwriting and Corporate Partnership opportunities with WKAR:

Kate Gantzer-Hayes, Assistant Director of Corporate Support, kate@wkar.org 517-355-4073

Corporate Support/Underwriting: Philanthropy + Marketing

Corporate Supporters, aka Underwriters, are businesses and organizations offering financial support to WKAR while receiving media recognition on the WKAR network of television and radio stations and online platforms. Underwriting can be described as a marriage of philanthropy and marketing, accessing an exceptionally devoted audience which may be hard to reach through other media.

Underwriting builds brand awareness and trust, generates community goodwill and motivates listeners to support public radio and television.

• 52% of people believe that companies who sponsor public media are more credible than those that advertise commercially
• 85% have taken direct action as a result of an underwriting announcement
• 75% hold a more positive opinion of a company when they learn it supports public radio
• 64% prefer to buy products and services from companies who support public media when price and quality are equal

WKAR will work with you and your budget to customize an underwriting plan for your business or organization.

updated 05/30/2025